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Before accepting a brief Paul challenged me quite hard on my marketing objectives to ensure that hiring him was in fact the correct investment I should be making. Once we had agreed a brief he was creative, quick and flexible – but still challenging.
The project resulted in a better outcome than I had envisaged and this was without doubt because the relationship Paul established with me was a real partnership rather than the client-led (suboptimal) situation that I have often experienced in the past.
Andy Foster
Managing Director
Clarity Partners Limited |
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In our design work we aim to bring
a balance of visual creativity and logic to a wide range of communication
projects. Through this creative but pragmatic approach we combine
fresh visuals with effective layouts to get your message across to
the intended audience.
We undertake various kinds of projects, ranging from one-off leaflets,
through corporate identity design, to complete web sites and complex reports.
No matter how large or small the project, we bring to bear the same level
of expertise, attention to detail and concern for quality.
Our approach
We make it our business to understand our clients and their needs as
fully as possible. This often necessitates challenging, probing and
questioning until we have established a true picture of the circumstances
we need to respond to, and the aspirations we need to meet. Invariably
our clients end up considering their requirements
more carefully too, recognising that our intention is to minimise arbitrary
decision making. Naturally we ensure that our client’s
views and opinions are evaluated, while throughout the process we are ready
to guide and counsel with the benefit of our expertise and experience.
Even the most straight-forward project will benefit from a disciplined
approach to its execution. Invariably this involves:
 determining the client’s aims
and objectives
analysing the information
considering the needs and expectations
of the audience
identifying appropriate information
structures
developing suitable design proposals.
Time and money well spent
We aim to ensure our expertise is used effectively and efficiently so
that a client’s money is wisely spent. We endeavour to meet our
client's targets with flexible and cost-effective solutions,
and plan projects with our suppliers to develop sensible and achievable
schedules.
Our fee structures are straight-forward, fair and competitive. We work
on a ‘fixed fee’ basis – our invoices match our estimates.
We carefully monitor all our projects to ensure they are delivered
on budget. We deliver on time – naturally.
Other aspects of our service
In addition to design we can offer project management, production management,
supplier liaison and overall quality control as an integral part of any
design project. |
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When
you commission Hands-on associates your project isn’t delegated
to juniors.
Paul Leadbitter Principal
Paul specialises in developing systematic, straight-forward
solutions to complex communication problems. He is responsible
for information design, client liaison and administration.
Paul was educated at Ravensbourne College of Art and Design (BA
Honours) and Central School of Art and Design (MA). He has taught
design at undergraduate and postgraduate level at a number of
institutions in the UK.
Specialists The associates
Specialised skills are provided by a small network of people with
proven abilities. Depending on the type of work, database
developers, editors, IT experts, photographers, print production services, project
managers, web site developers and writers may be involved.
We attempt to make a difference where global
issues are concerned.
Ethics The big issues
We support charities that take direct action on environmental
and humanitarian issues, and we bank with an ethical institution.
Environment Every little helps
We encourage the utilisation of sustainable materials and environmentally sound
processes during the production of the items we design. |
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