MIS is a technical services consultancy with a track record in the integration of Windows and Macintosh platforms in the media market.

We had been trying to persuade our friends at MIS to develop their web site in a more purposeful way for a long time. When we were finally given the opportunity to transform their internet presence we recommended that Next Step Forward be involved, to contribute their particular insight and write the content.

After having our proposals approved the work began with two ‘brainstorming’ sessions: one with the management team and one with the technical team, with the results of each being candidly reported to everyone.

Once again this proved to be a revealing activity. For our purposes it usefully identified which team members were best placed to provide raw information from which the text and diagram content would be developed. For MIS it highlighted a range of issues, including hidden strengths to be capitalised on and matters that need to be addressed.

The new web site doesn’t only describe MIS’ structured approach to implementing technical solutions for its clients. It also provides clues to its commercial strengths, through insights into company culture and candid profiles of its people.